Thursday, March 13, 2014

Atom's Pilot F16 Plates is PERFORMANCE on a BUDGET! cornered me again, this time at my office in Phoenix and wanted to get the lowdown on our F16 2.0 Nylon plates! Performance on a budget, it is possible - yes it is.

The question has already been raised, I didn't discuss the durability of our nylon plates so "what's the point if it ends up breaking" (for the record, we haven't had any 2.0 Eagle Plates break).
The point is, some skaters don't have a budget to spend of $200 + and are currently skating on an alloy plate that is a complete TANK. If you spend $100 for Eagle or $150 for Eagle Plus and then end up breaking it, you can either get it replaced for no charge OR upgrade to the alloy base plate for $100 at an approved ATOM retailer.

The risk is the possibility of breaking is higher than alloy, however, we are confident in our updated 2.0 design. You're also not out any money as you would be getting the Falcon for $200 or Falcon Plus for $250 (both $20 less than if you purchased alloy to begin with).

This is the reason we didn't push nylon immediately after introducing back in late 2012, we weren't sure of the durability. With the 2.0 model, we haven't had ANY break. I jump on my skates and am certainly not light. I think nylon has received a bad rap in roller derby, however, these were used at the HIGHEST level of International speed skating by many skaters WITHOUT ISSUE. It just has to be the correct design and durability.

We have a customer and product GUARANTEE on them. If you don't like the plate, you can exchange them and get the value paid towards a different product (within 30 days of purchase). As well, they have a guarantee on breakage.

Thank you to NEW online retailer, for doing this video.  I think they care just as much about Atom's line of high performance products as much as we do!  I always think of Avis' "We Try Harder" as Atom's motto in Business, I think they do 2.

Atom Wheels PAST, PRESENT & FUTURE - Leading the way in PERFORMANCE for 6 years running...

Atom Wheels continues to strive in service and performance.  We always make performance our priority when designing and developing.  The recent overhaul of Atom Wheels' 2014 line has been driven by the evolution of the sport (roller derby).  Atom has been leading the way in wheel development since 2008!  The longstanding Official Wheel of the WFTDA since 2009 and also the official wheel of the 2011 and current Team USA Women's World Cup Team.

Our 2014 overhaul / wheel launch was long overdue but well worth the wait.  Atom first evolved wheels from 62x44 (made f
or speed skating) to 59x38 which is now the standard in high level roller derby.  We also led the way in hollow core/cap technology.  Atom has set the bar for all others to strive.  Our original designs were merely cutting the 62x44 wheels down to 59x38.  This was not ideal but at the time there was nothing better and the cost to retool was high. 

Over the past 18 months we have retooled our wheels molds, both alloy and nylon hollow caps.  It worked for the best that we waited as our competitors have now copied the straight edge "cut" look of the hollow core and cap.  Our urethane was extensively tested and now its time for skaters to see for themselves.  Our new 'Game-Thane' wheels prove to be tougher, faster and have a higher rebound - extending the life of the wheel and return on your push. 

Parallel with these updates, we developed a new hybrid urethane called BOOM, a compound never seen before by Atom that was in development for over a year.  Hybrid wheels have taken on a market of their own starting with the ever popular POISON wheels!  Boom wheels will eventually become the NEW standard in hybrid wheels.  Boom is formulated to last, grip and roll on all surfaces.  IT IS THE FASTEST, HIGHEST PERFORMING HYBRID ON THE MARKET, WE GUARANTEE IT! 

We appreciate our customers support and looking forward to a great 2014 season.  Tournament season is shortly approaching and we couldn't be more excited!

You can get your hands on Atom Wheels at your local skating center, brick & mortar or our TOP online shops - see the links below to GET YOURS!

Monday, March 10, 2014

Atom BOOM Wheels...get the *Dirty* on formula, hardness, available models and MORE!

 Atom BOOM Wheels...everything you want to know!
The secret is GETTING OUT, these wheels are hands DOWN the ULTIMATE (fastest and grippiest) Hybrid on the market today.  Available in the following sizes and models:
Atom Boom in Firm - 59x38mm (Pink Core)
Atom Boom in Firm - 62x44mm *Larger Footprint, better grip (Pink Core)
Atom Boom in XFirm - 59x38 (Orange Core)
Atom Boom in XFirm 62x44 (Orange Core)
Atom Boom in XFirm - XSLIM - 59x35 (Orange Core)
*Atom BOOM Team USA Edition in XFirm (Blue Core) 59x38
*Atom BOOM Team USA Edition in Xfirm (Blue Core) 62x44
5% of ALL proceeds go directly back to TEAM USA helping FUND their travel to Dallas in December for the 2014 WORLD CUP.  (WORD on the street is 29 countries will be competing!)  Help support the fastest growing sport in the world!
Firm and XFirm?  This is nothing new to the inline world as Atom introduced hardnesses called out in such a fashion over 10 years ago. 
Why Now and Why Boom?  Because it's a different formula NEVER used before in an Atom wheel.  The abrasion / roll / etc. performs completely different.  A 97A in our *Indoor* formula performs much different than a 97A in *Boom* formula.  We will tell you this - the hardness rating difference from Poison is 6 points.  The hardness rating of difference between firm and xfirm in BOOM is also 6 points. 
These aren't anything like Poison EXCEPT we refer to them as a HYBRID. Poison is more of a marshmallow type feel -great for NEW skaters and anyone who wants / needs stability due to the material and hardness of Poison.
What is amazing about BOOM is they ROLL WAY better than Poison which means you have less effort on every push AND on CONCRETE they grip more.
Additional feedback we've received is on sport court they have a nice ride when compared to "Indoor" wheels such as Atom's other wheels (Juke, G-Rods, etc). They absorb the unsteady surface of the sport court.   Anyone that happens to bother should skate outdoors to get used to vibration. This will make for a smooth transition to sport court if you're not used to it!
Any more questions? Just ASK!