April 11, 2014
“Nistevo
is home to the most impressive wheel brand in the roller industry and their
global reach is unparalleled”, says Julie Glass (AKA Atomatrix) Owner/President of
Nistevo. Atom wheels and Jackson are poised to reach a much larger
geographical market with complete skates ranging from $99-$399 SRP.
This
strategic alliance leverages Nistevo’s strength in product development,
marketing, sales and customer service.
Day to day
operations and ownership of Nistevo remains the same. Julie Glass
Owner-President, Doug Glass Owner-Vice President and Kim Bauer Owner-CFO
continue to manage Nistevo as usual.
“We reached
this agreement with Nistevo because it illustrates the value of our
partnership, and demonstrates our commitment to roller sports. We look forward
to working coherently and achieving a more vertical skate company. I concluded
that Julie and Doug are proficient at roller sports and their passion for the
business is undeniable. The Jackson brand and products provide Nistevo with a
more competitive position worldwide.” – Kim Bauer
“Today Nistevo’s aim is to
strengthen its position by marketing and branding Jackson roller skates medium
to low price points, thereby increasing its brand visibility. By doing so, the brand is not only reaching out to athletes, but also those who enjoy roller skating worldwide." - Doug Glass
“Jackson is the leading ice skate brand worldwide.
Their fit, quality and performance are uncompromised at the recreational level.
Jackson performs from the elite athlete to the recreational skater. Nistevo
assures we are applying the same philosophy to our line of Jackson roller
skates.” –Julie Glass
About Nistevo Sport Manufacturing Corp.
Nistevo is headquarterd in Phoenix, Arizona. Its core business is boot manufacturing dating back to 1997, and is known for leading edge technology with performance-enhanced products. Nistevo currently designs, develops and distributes Worldwide wholly owned brands: Luigino Boots, Atom Wheels, Atom Gear (Protective Wear), Atom Luggage, Bionic Bearings and Pilot Frames. Today, Nistevo has gained the Worldwide license for Jackson Roller, a quad roller brand that will be focused on medium-low priced quate skate packages. Nistevo's efforts to support the premium market for boots, plates, wheels and accessories will remain consistent. For further information on Nistevo and their product offerings, please visit: www.NistevoUSA.com
