Another indoor championship is now in the books and once again, Atom was THE wheel of choice at the 2011 U.S. Indoor National Championships held last month in Fort Wayne, IN. Atom's impact was dramatic, winning 94% of all divisional races and ending with total domination of the floor, including relays and novice events. In race after race, Atom's latest IQ wheel incarnation outperformed its predecessor and the competition at world-class levels, posting world-class speeds!
(above, Michael Cheek 5000m, world-class division champion (new national record set - IQ Wheels)
At Atom, we've simply stayed true to our goals and mission and have continued to ring the bell at each event throughout the year reminding our core ATOM fans which wheels to come prepared with. It's this unwavering commitment to superior design and technology that’s the ATOM truth still to this day, keeping us firmly in the drivers seat when it comes to speed!
During the Indoor Championships, competition was particularly close in the most recent round of world-class men, however only one spot received the overall glory of winning PRO-MEN. One athlete in particular who’s stellar season included a win in these championships & where all bets were placed putting an immense amount of pressure for the W was Will Bowen who has had an unbelievably exceptional year including his seasonal win at NSC this past May with just raw speed, moves & passes not possible for most in the field. Will stated before racing started, "I am so glad we’re on IQ’s here, those other boys just don’t understand." It was no easy task for Bowen as he had to fight his way to the promised land but in the end he did indeed deliver and received gold for the overall & became 2011 PRO-MEN’s champion!
(above, big Willy Wonka Winning on blue hub IQ's)
(above, Will Bowen keeping things in check, 2011 Pro Men's National Champ on IQ Wheels)
Inline speed wheels are a key piece of equipment that has a dramatic effect on the way your skates glide and perform. Atom's IQ Technology can make even a sluggish frame feel reasonably snappy while poorly designed wheels can make even the nicest of frames feel anemic or harsh. Wheels are THAT important and Atom Wheels will stop at nothing to ensure your investment is in a product that has proven itself time and time again. Make no mistake, we are not so delusional to think we have reached the summit in speed wheel technology yet... But we will continue to lead & pave the way always striving to go lighter, stronger and FASTER!
If you missed the opportunity to stop by the Luigino/Atom Wheels booth at these championships you missed our debut of 13 new earth-shattering products to hit the market soon & one that will revolutionize the inline speed market! Atom, always the innovator that continues to push the envelope in speed skating, tested a future wheel for indoors and like instant cocoa, just added water and received gold in its first race! Shianna Moses out of Federal Way took Atom's brand new SUB 7’s to the top of the podium in Freshman Girls 300m.
(above - Shianna Moses from Federal Way, Team Pattison's taking the new SUB 7's for a spin & finds gold in the 300m)
With the U.S Outdoor National Track & Road Championships just days away, (an event which also selects & determines the U.S World Team whom compete at the end of August in Yeosu City, Korea), our focus slightly shifts to the outdoor world as we once again set out to prove and place the Atom name, as we do each year, at the top of the podium. In closing, we want to truly thank each & every athlete who supported us at the indoor championships and kudos to all the winners! We wish the best of luck to those whom have their dreams set on making the U.S world team and of course, best of luck at the World Championships at the end of the month in Korea. More to come soon so please stay tuned.
Zac Attack doin damage in Sophomore Men, Team Pattison's, gold medalist)
